What Makes A Good Website?
The short answer is: great content, great design, and great organization. When you’re thinking about what makes a good website, you first need to examine your goals. Do you want to sell something? Then...
View ArticleWhy Is Usability Important?
One oft-overlooked aspect of web design is called website “usability.” Put simply, usability is the ability for website visitors to do what they want to do quickly and easily. Many web designers often...
View ArticleHow Search Engines Work
Curious how search engines work? You should be. Much of your online success depends on understanding a few search engine basics. The search engine’s job is to return the most relevant web pages for a...
View ArticleUnique Web Content Is Important For SEO
Good search-engine optimized content is unique web content. Awhile ago, I wrote about what makes a good website. This is partially a follow-up to that, with special consideration to the SEO value of...
View ArticleHTML Title Tags and SEO
There are indicators on your page that a search engine looks for when it determines relevancy. The HTML title tag is one of these. If you look at your web browser (Internet Explorer, Firefox, etc.),...
View ArticleOnline Conversion Rates and SEO
Or, Why SEO Is Not Enough SEO, or search engine optimization, has been somewhat of a craze for awhile now. I believe this is an important part of developing an effective website. If no one can find...
View Article10 Ideas For Website Content
Let me give you ten fresh ideas for website content. We’ve talked about the importance of writing good, unique content for maximum search engine visibility. You need a strategy to build content for...
View ArticleHow to code HTML email — tips for coders
When exploring how to code HTML email, keep in mind that the code should be low-tech, long-hand and well-tested. This is the third article in a three-part series on HTML email. You can also download...
View ArticleHTML email design — tips for designers
HTML email design elements should be simple, minimal and non-essential. This is the second article in a three-part series on HTML email. You can also download these HTML email design tips in PDF. Check...
View ArticleEmail blast marketing — tips for email list owners
HTML email blast marketing has advantages over plain-text because HTML emails are brandable, measurable and more readable for the subscribers, but make sure to obey applicable laws. This is the first...
View Article5 Things to Look for When Hiring a Mobile App Developer
Trying to find a great app developer? Unfortunately, there isn’t an app for that. Apple recently announced that there are now over 1 million apps available on the App Store, so how do you go about...
View ArticleOur Technology Sweet Spots
For the last 15 plus years CrossComm has positioned itself at the intersection of creativity and technology. This means we are constantly changing, both to satisfy our insatiable desire to stay on the...
View ArticleA Recap of WWDC, A Glimpse into Apple’s Future
Apple recently held its annual WorldWide Developer Conference (WWDC). A lot of industry watchers were initially unenthused by the announcements made there because no new gadgets or hardware were...
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